Los Angeles Headshots / Pricing Report
What Headshots Cost
in Los Angeles.
My rates, published in full — plus a comparison compiled from ten LA studios' own pricing pages. One page, a clearer view of the market, no mystery.
Pricing pages in this town are a genre of creative writing. Some studios publish everything. Some publish a teaser number and save the rest for the invoice. A few make you email an assistant to learn what a photograph costs. I think that's silly — so here are my rates, complete, followed by a comparison of ten established LA studios with public pricing, because you're going to comparison-shop anyway and I'd rather you do it with useful numbers. I compiled them so you don't have to open eleven tabs.
Simple Math, On Purpose
One number to start, one number per extra look, and finishing you'll probably never need to pay for.
Booking, plainly: a credit card reserves your time online and nothing is charged until the day of your session. Cancel or reschedule up to 3 days out at no cost; same-day cancellations and no-shows forfeit the booking deposit. Photo credits are appreciated when possible — and never required. Studio: 1308 Factory Place, Downtown LA Arts District. In a hurry? The one-glance rate sheet for every service I offer skips the journalism.
The LA Price Spectrum
Every studio in this market runs one of three models: by the look, by the clock, or marketplace flat-rate. Neither is better — but they hide costs in different places.
By-look sessions hide costs in hair/makeup scaling and per-image retouching. Timed sessions hide them in the meter — hair changes, wardrobe fumbles, and nerves all burn billable minutes. The table below shows what ten studios actually publish.
Ten Published Rate Cards, Compared
Compiled July 2026 from each studio's public pricing page. No estimates, no hearsay — if it's in this table, the studio published it. Rates change; confirm before booking.
| Studio | Sessions | Retouching | Hair & Makeup |
|---|---|---|---|
| Snappr (marketplace) | from $109 | À la carte | Not offered |
| The Light Committee | $165–$295 tiered packages | By package | Add-on |
| Kobe Levi | $175–$450 (1–4 looks) · timed $200–$400 | $25/image, some included | $150–$250, scales |
| LA Photo Spot (Todd Tyler) | $225–$325 promotional packages | Available | Optional |
| Chris Jon | $299–$450 timed (30 min–2 hr) | 1–6 included by tier | $175–$200, paid direct |
| BRADFORD ROGNE · THIS STUDIO | $325 + $100/look · 24-hr delivery | Light finishing free on all · $40/image full | W $175 flat, all looks · Men free |
| David Muller | $325–$750 (1–4 looks) · lightning $575 | $35 first, scaling to $25 | W $175–$250 · M $125–$175, scales |
| Joanna DeGeneres | $375–$775 (1–5 looks) | 1 included · $40/extra | W $175–$275 · M $150–$250, scales |
| Matt Marcheski | $450–$750 (2–5 looks) · timed $495–$615 | $30/image | Referral list · $150–$350 |
| Stephanie Girard | $550–$850 (2–4 looks) · timed $399–$650 | 2 included | W $200–$275 · M $150–$200, scales |
| Wolf Marloh | $445–$995+ timed (30 min–3 hr) | 1 included · $60–$75/extra | W $250–$350 · M $200–$300, scales |
Sessions column shows in-studio individual rates as published. Several studios also list deposits ($100–$250, non-refundable), card surcharges (3–3.5%), rush fees, and image-storage windows as short as 30 days; those live in the fine print, not the headline.
The honest math: a "$200 session" plus makeup plus four extra retouched images is a $500 session wearing a $200 name tag.
What to Actually Budget
Actors
Plan on roughly $325–$750 all-in for a multi-look session with an established Los Angeles headshot photographer. Hair and makeup, retouching, extra looks, and image-delivery policies create most of the difference between the advertised price and the final total.
Your headshot is the audition before the audition. Compare the photographer's current work and complete deliverables before saving $150 on the session that introduces you to casting.
Executives & professionals
A properly finished professional or executive session generally lands between $325 and $650. The appropriate budget depends on where the image will appear and how much variety you need.
A LinkedIn update may require one excellent look. A partner page, keynote slide, funding announcement, press kit, or company launch may justify additional wardrobe and image options. The more visible the photograph's job, the less useful it is to shop by the lowest teaser price.
Teams
Team projects use a different pricing model. Some photographers charge per person; others quote by time, location, setup, or the number of finished images. The final cost depends on how many people must be photographed, how consistent the images need to be, whether the photographer travels to the office, and whether employees receive individual galleries.
When comparing team proposals, ask whether the price includes equipment, time on site, multiple setups, finishing, file delivery, and future new-hire matching.
"I just need a LinkedIn photo"
For one strong LinkedIn or professional-profile image, budget approximately $200–$450. Read the deliverables before comparing prices: a lower session fee can become considerably more expensive after retouching, downloads, storage, or image-selection fees are added.
The useful number is not the advertised starting price. It is what you will spend to leave with a photograph you are comfortable using.
Seven Questions to Ask Any Studio
And ask the studio's past clients, too — I keep a living archive of client reviews from Yelp, Google, Facebook, and LinkedIn on one page, precisely so you can do that diligence on me in one sitting.
Pricing FAQ
How much do headshots cost in Los Angeles in 2026?
Published LA rates run from $109 marketplace dispatches to $995+ premium timed sessions. One-look sessions at established studios cluster between $175 and $445; most all-in totals (session + hair/makeup + finishing) land between $350 and $700. My sessions are $325 for the first look, $100 each additional.
Why do LA headshots cost more than the national average?
Studio rents, entertainment-industry demand, and the concentration of experienced specialists. National studies benchmark LA second only to New York.
How fast will I get my photos?
Typically 24 hours to a full high-resolution gallery — every image lightly finished. Your gallery stays live for 6 months and extends free on request. Around the market, published turnarounds run 1–14 business days, and some galleries expire in 30 days unless you pay for storage.
Do I really need hair and makeup?
For women: strongly recommended — camera makeup is a different craft from daily makeup, and it's the difference between good and great under studio light. For men: yes, which is exactly why I include it free. Anti-shine and skin evening improve every male headshot; charging $200 for it never sat right with me.
Why is your women's hair & makeup $175 flat when others charge $250+ and scale it per look?
Because the artist is in-house — it's me. I've been a credited celebrity makeup artist for 26+ years and run MakeUpLA out of this studio, so there's no middleman markup, no travel fee, and no per-look meter. Same chair, first look to last.
Why can a professional headshot session work out to $500 an hour?
Because the hour is not the product — the finished headshot is. The rate covers consultation, studio preparation, direction, lighting, shooting, image review, culling, finishing, gallery delivery, equipment, and the experience that makes a relatively short session productive. A photographer who can recognize and create the right image quickly is not providing less value because it took less time. Compare the portfolio, the experience, and the complete deliverables rather than reducing the session to camera time.
How often is this report updated?
Annually at this URL, with every studio's published rate re-verified. Studios: if your pricing changes or you'd like to be included, get in touch.
This market data is free to cite with attribution and a link: "Bradford Rogne Photography, Los Angeles Headshot Pricing Report (2026)." Need a quote on LA headshot pricing or trends? Contact the studio — fast replies, real numbers.
Methodology
All competitor figures compiled July 2026 from each studio's publicly posted pricing, packages, or booking pages, quoted as published (promotional prices noted at time of capture may have reverted). Studios without published rates are excluded rather than estimated. Cross-referenced against 2026 national pricing studies (national median ≈ $250; LA benchmark $350–$750). This page lists starting rates and ranges; individual quotes vary. Compiled and maintained by Bradford Rogne Photography, Downtown Los Angeles.
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